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Consider yourself the expert.

Expert Articles

When you know as much or more than the experts, put your name on it. Our careful listening and clear writing amplifies your authority.

Excerpt from a consulting client’s bylined column in a national financial weekly:

When real estate capital from commercial and investment banks dried up last fall, insurance companies had a flashback. Borrowers returned and business boomed. But now the competition has revived. Life insurance companies are feeling the squeeze of aggressive positioning by banks and Wall Street.

To the lifeco investment officer, real estate debt is the perfect asset class. It offers above-average returns, long-term yields to maturity, and an attractive asset to balance long-term liabilities. But insurance regulators distrust the vagaries of real estate, and the risk-based capital requirements they have imposed are so stringent that only the healthiest insurers can stay in. It’s not surprising that only 30 or so companies still remain active in the real estate capital markets, with a dozen enduring as major players.

Excerpt from a technology client’s article on business continuity in a national trade:

Few business topics receive more attention these days than reliability. Indeed, most enterprises are completely dependent on information technology, linked by web-hosted networks, engineered for automation and vulnerable to the losses than can ensue from even a moment or two of unplanned downtime. The level of awareness, attention and spending on reliability is arguably at an all-time high.

It's a good bet that your average CEO thinks that his or her company has invested in, equipped and runs a reliable critical facility. Information specialists, technology experts and consultants may even assure it. Extraordinary sums are spent on top-rated servers, connections, routing and backup equipment. Many IT managers can boast that their technology systems are designed to five-nines or six-nines reliability, the highest achievable standards.

With all of these bright minds, good intentions and capital expenditures devoted to reliability, how can we make the case that corporate America may be running less reliably than ever before?

Excerpt from a management consultant’s article on business ethics in a regional business journal:

Integrity has become a corporate asset to be managed as diligently as any other on the balance sheet. In a service and information economy, a company’s values and reputation may be the primary distinction between it and its competitors. How does a company create a value system, embrace it, demonstrate it and instill it in its operations, services and relationships? It is the responsibility of company owners and managers, and it demands careful attention and training. Integrity management encompasses commitment, accountability, policies, programs, monitoring, communication and leadership. Clearly articulating your values is the starting point. Perhaps the most critical aspect of integrity management rests in an organization’s employment practices. As we have seen, individual people and their actions have the power to destroy a values-based culture.

Op/Eds

Powerfully argued and compellingly written, your opinions can enter the realm of public discourse and change conventional wisdom.

Excerpt from an op/ed for a major daily newspaper:

Lapses of personal integrity are rarely isolated events. Yet why are we so blindsided when the people we like, trust, admire and believe are exposed as something else entirely? I’ve spent 20 years in executive recruiting, interviewing hundreds of high-level business managers, officers and board members, conversing face-to-face with the individuals who would become corporate chieftains and gurus for better or worse. I believe the seeds of deception lie in our own tendency to deceive ourselves about others, a process that occurs within the first 45 seconds of meeting and culminates in the powerful first impression. Among one another, people too easily mistake confidence for competence, honor, depth and nearly every other positive quality. We make an easy yet inexplicable leap in logic — that if we like someone, they are like us. In most instances, no harm is done. In the exceptions, disaster lurks.

Media Training

One of the most common fears in any organization is fear of the news media. Without simple respect and the right kind of training, fear leads to self-fulfilling failures in media relations. Understand the predictable methods and motivations that drive the news and you’ll welcome media questioning for the chance to deliver positive, credible and quotable messages. One-on-one and group training plus message development sessions.

Press Releases

The test of a press release is not how much is written, but how much is used. Few releases pass the test. Ours take shape with a precise and knowing eye for what makes news, when, why and how.



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